Wisconsin Rules on Rent Gouging: Your Rights Explained

If you’re a renter in Wisconsin, you might be concerned about sudden or steep rent increases. As housing costs change, it’s important to understand what counts as rent gouging under Wisconsin law, what rights you have as a tenant, and what steps to take if you think your rent is unfairly high. This article provides a straightforward explanation of rent increases and protections for renters in Wisconsin, based on current state laws and official resources.

Understanding Rent Gouging in Wisconsin

Unlike some states, Wisconsin does not have a statewide law that limits how much a landlord can increase rent in most situations. "Rent gouging" is generally understood as excessively raising rents, often during emergencies. However, there is no specific legal cap or definition of 'rent gouging' in Wisconsin for private, unregulated rentals. That said, city ordinances and federal laws may provide additional protections in some areas or during declared emergencies.

  • No Rent Control: Wisconsin law prohibits local governments from enforcing rent control ordinances, so landlords can generally set or increase rent as they wish.[1]
  • Notice of Rent Increase: Wisconsin law (Wis. Stat. § 704.21) requires that landlords give proper notice before increasing rent, depending on your lease agreement.[2]
  • Discrimination or Retaliation: Any rent increase cannot be based on discrimination against protected classes (such as race, disability, or family status) or in retaliation against a tenant’s legal actions.[3]

When Are Rent Increases Legal?

The timing and amount of a rent increase are usually determined by your lease:

  • Month-to-Month Lease: Landlords must give at least 28 days’ written notice before raising the rent.[2]
  • Fixed-Term Lease: Rent cannot be increased until the lease expires, unless your lease specifically allows it.

In all cases, rent increases should be communicated in writing, and tenants cannot be forced to pay a higher rent without proper notice.

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Is There a Legal Definition of Rent Gouging in Wisconsin?

While Wisconsin law doesn't use the term "rent gouging," extreme rent increases during emergencies (like natural disasters) may be regulated by federal laws or temporary local emergency orders. As of 2024, there are no statewide emergency protections or limits on rent hikes in place outside of subsidized or public housing.

Tip: If you’re facing an unusually high rent increase or believe your landlord is retaliating or discriminating, consider seeking guidance from a local legal aid office or the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

Actions Renters Can Take if Rent Feels Unfair

If you believe your rent has been raised unfairly:

  • Review your lease: Check for provisions about rent increases.
  • Request written explanation: Ask your landlord to provide the reason and calculation for the rent increase.
  • File a complaint: If you suspect discrimination or retaliation, you can file a complaint with DATCP or the Wisconsin Equal Rights Division.
  • Seek mediation or legal assistance: Organizations like legal aid or tenant unions can help negotiate or clarify your rights.

Official Complaint Forms for Wisconsin Renters

  • DATCP Consumer Complaint Form
    Consumer Complaint Form (PDF): Use this form if you want to report unfair rental practices or disputes concerning your security deposit or rent.
    Practical example: If you believe your landlord has raised your rent as retaliation after a repair request, submit this form with details of your situation.
  • Equal Rights Division Discrimination Complaint
    Housing Discrimination Complaint Form: Use this if you suspect the rent increase is based on discrimination.
    Example: If your rent was raised after your household composition changed due to a new family member, and you suspect discrimination, file here.

Which Board Handles Tenancy Disputes in Wisconsin?

Wisconsin does not have a specialized statewide landlord-tenant tribunal. Disputes over rent increases, eviction, or lease issues are typically handled in your local Wisconsin Circuit Court under small claims procedures.[4] The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) provides information and mediation resources.

Relevant Wisconsin Tenancy Legislation

Frequently Asked Questions

  1. Can my landlord raise the rent as much as they want in Wisconsin?
    Yes, as long as they provide proper written notice and do not increase your rent for discriminatory or retaliatory reasons. There are no statewide limits on rent increases in Wisconsin for private rentals.
  2. How much notice does my landlord need to give before raising my rent?
    For month-to-month renters, at least 28 days’ written notice is required. For fixed-term leases, increases can only occur at renewal unless stated otherwise in your lease.
  3. What should I do if I think my rent increase is unfair or illegal?
    First, review your lease and ask your landlord for a written explanation. If you suspect discrimination or retaliation, file a complaint with DATCP or the Equal Rights Division.
  4. Is rent control allowed in Wisconsin?
    No, state law prohibits local governments from establishing rent control ordinances anywhere in Wisconsin.
  5. Where can I get help with a rent dispute?
    Contact the Wisconsin Department of Agriculture, Trade and Consumer Protection, local legal aid, or your local small claims court for assistance.

Key Takeaways for Wisconsin Renters

  • No statewide law limits rent increases for private rentals—"rent gouging" is not specifically defined.
  • Your landlord must provide written notice before any increase; check your lease and local ordinances.
  • If you face steep rent hikes, help is available through Wisconsin’s DATCP, the Equal Rights Division, and local courts.

Need Help? Resources for Renters


  1. Wisconsin Statutes Section 66.1015 – Rent Control Prohibited
  2. Wisconsin Statutes Section 704.21 – Notice Requirements
  3. Wisconsin Statutes Section 106.50 – Open Housing Law
  4. Wisconsin Circuit Courts – Small Claims
Bob Jones
Bob Jones

Editor & Researcher, Tenant Rights USA

Bob writes and reviews tenant law content for various regions. They’re passionate about housing justice and simplifying legal protections for renters everywhere.