Illegal Rental Advertisement Language in Kentucky: What Renters Should Know

Searching for a place to rent in Kentucky? The words landlords use in rental ads can tell you a lot – including whether the language used may be discriminatory or illegal. Both the federal Fair Housing Act and Kentucky's state laws make it illegal for landlords or property managers to use certain language when advertising rentals. Understanding what those rules are can help you quickly spot unfair practices and protect your rights.

What Language Is Prohibited in Kentucky Rental Ads?

Kentucky landlords may not use language that shows a preference, limitation, or discrimination based on protected characteristics. This applies to all forms of advertising, including online listings, flyers, and newspaper ads.

  • Race or Color
  • National Origin
  • Religion
  • Sex (including gender identity and sexual orientation under federal guidance)
  • Disability
  • Familial status (families with children under 18, pregnant women)
  • Sometimes, state or local rules add more protected classes

You'll find these rules in the federal Fair Housing Act and the Kentucky Civil Rights Act (KRS 344).[1][2]

Examples of Illegal and Legal Language

  • Illegal: "No children," "Christians only," "Perfect for single professionals," "Females only," "No wheelchairs," "No Section 8"
  • Legal: "No smoking," "No pets," "Background check required," "One-bedroom apartment"

If an ad singles out any of the protected classes in a way that encourages or discourages certain renters, it can be considered illegal.

How Kentucky Enforces Fair Housing Advertising Rules

Rental ads in Kentucky are governed by both federal and state law. The Kentucky Commission on Human Rights investigates housing discrimination complaints, including illegal advertising.

If you spot a rental listing that uses discriminatory language, you have the right to file a formal complaint.

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Filing a Housing Discrimination Complaint

You can file a complaint with the Kentucky Commission on Human Rights or the U.S. Department of Housing and Urban Development (HUD). Both agencies accept complaints about illegal rental advertising and will investigate your case.

  • Kentucky Commission on Human Rights Complaint Form (Form KCHR-001): Use this form to report illegal rental ads or other discriminatory practices at the state level. Access the official form here.
    Example: If you see a listing that says "no kids," download and fill out this form to start a complaint.
  • HUD Housing Discrimination Complaint Form: You can also file with HUD online. Submit the form here if you believe a listing violates federal fair housing laws.
    Example: If you encounter a Facebook ad stating "whites only," report this nationally using the HUD form.

Both agencies will ask for details of the ad and how you believe it violates fair housing laws. Cases may be referred between state and federal authorities.

Key Tenant Legislation and Enforcement Bodies

In Kentucky, rental discrimination complaints about advertising are primarily handled by:

The main laws are:

These laws make it unlawful to publish or distribute any rental advertisement that discriminates against, or shows a preference for, any protected class.[1][2]

If you see potentially discriminatory language in a rental ad, save evidence (screenshots, URLs) before filing a complaint. State and federal agencies rely on your documentation to take action.

FAQ: Illegal Language in Kentucky Rental Advertisements

  1. What words are landlords not allowed to use in rental ads in Kentucky?
    Landlords cannot use words or phrases that indicate preference or exclusion based on race, color, religion, sex, national origin, disability, or familial status. Examples include "no kids," "men only," or "whites only."
  2. I saw an ad that seems discriminatory. What should I do?
    Document the ad (take screenshots or note the website and details), then file a complaint with the Kentucky Commission on Human Rights or HUD. Both agencies offer online forms for reporting.
  3. Can a landlord say "no Section 8" in an ad?
    In Kentucky, "no Section 8" is not prohibited under state fair housing law, but some city ordinances may restrict this. If you're unsure, check with your local housing authority or the Kentucky Commission on Human Rights.
  4. What if an ad discriminates in a subtle way?
    Even indirect wording (like "ideal for singles" or "quiet Christian home") may be illegal. Always report ads if you think they imply a preference or exclusion based on protected status.
  5. Who enforces housing advertising rules in Kentucky?
    The Kentucky Commission on Human Rights oversees enforcement within the state. HUD handles federal investigations and may work jointly with Kentucky authorities on cases.

Summary: Your Rights and Action Steps

  • Kentucky and federal law make it illegal for landlords to advertise rentals using language that discriminates against protected groups.
  • You can report suspicious ads quickly and easily online using official complaint forms.
  • The Kentucky Commission on Human Rights is the main state agency enforcing these rules. Documentation and timely reporting are important.

Knowing what language is illegal in Kentucky rental ads empowers renters to recognize discrimination and take action to protect their fair housing rights.

Need Help? Resources for Renters


  1. Kentucky Civil Rights Act (KRS 344)
  2. Federal Fair Housing Act
Bob Jones
Bob Jones

Editor & Researcher, Tenant Rights USA

Bob writes and reviews tenant law content for various regions. They’re passionate about housing justice and simplifying legal protections for renters everywhere.