Illegal Words in Rental Ads: Massachusetts Rules Explained

When looking for a place to rent in Massachusetts, it’s important to understand your rights under state fair housing laws. Did you know certain words or phrases in rental advertisements are actually illegal? Both renters and landlords benefit from knowing the boundaries, as the wrong language can lead to discrimination and legal trouble. This guide breaks down what language is prohibited in Massachusetts rental ads and where to turn for help if you spot a violation.

What Language Is Illegal in Massachusetts Rental Ads?

Massachusetts follows both state and federal fair housing laws that strictly regulate rental ad language. The main goal is to prevent housing discrimination, ensuring everyone has a fair chance at finding a home.

Protected Characteristics Under the Law

It’s illegal to publish rental ads that discriminate, or even appear to discriminate, based on any of these protected characteristics:

• Race or color
• National origin
• Religion
• Sex or gender identity
• Disability
• Familial status (families with children, pregnancy, seeking custody)
• Marital status
• Sexual orientation
• Age
• Veteran or military status
• Source of income (e.g., Section 8 vouchers)
• Genetic information or ancestry

These rules are set by both the Massachusetts Fair Housing Law (M.G.L. c.151B) and the federal Fair Housing Act.^[1][2]

Examples of Illegal Language in Rental Listings

The following are examples of wording that should never appear in a Massachusetts rental ad:

• "No children," "adults only," or "single occupancy only"
• "Christian home" or "must be Catholic" unless advertising a property owned by a religious institution with legal exemptions
• "No Section 8" or "must be employed"
• "English only" or "must speak English"
• "Ideal for female," "male only," or similar gender-related preferences (unless renting a shared room in an owner-occupied unit)
• "No pets" when the prospective renter has a service animal

Even suggesting a preference, like "perfect for young couple" or "suitable for professionals only," may be seen as discriminatory.

What Landlords Can Legally Say

Landlords may describe the property’s features, prices, amenities, or physical requirements (e.g., "second-floor walk-up"). They can state "no smoking," occupancy limits based on safety codes, or credit/background requirements as long as these are applied equally to all applicants.

Who Enforces Fair Housing Advertising Laws in Massachusetts?

The main authority for housing discrimination complaints in Massachusetts is the Massachusetts Commission Against Discrimination (MCAD). The Department of Housing and Urban Development (HUD) also enforces federal law statewide.

How to File a Complaint About Discriminatory Ads

• MCAD Intake Questionnaire (Form): Start by completing the MCAD Intake Questionnaire. This form is used to report suspected discrimination, including illegal rental ads.
• After submitting the questionnaire, an investigator will contact you to discuss your situation and possibly proceed to file a formal complaint.
• If you prefer, complaints can also be filed online directly with HUD’s Fair Housing Discrimination Complaint Portal for federal protection.

It’s illegal for landlords to retaliate against anyone who raises a fair housing concern. Keep a copy of all your communications and documentation.

Relevant Laws and Additional Protections

Massachusetts provides broader anti-discrimination protections than some other states. Its housing discrimination laws are primarily found in the Massachusetts General Laws, Chapter 151B.^[1] These laws cover all published rental advertising—including social media, flyers, agency ads, property websites, and word of mouth. Review the consumer fair housing overview for more details from the state.

FAQ: Rental Ad Discrimination in Massachusetts

1. Can landlords say "no Section 8" in Massachusetts rental ads?
   No. Discriminating against renters based on their source of income (including Section 8 or other housing vouchers) is illegal in Massachusetts as per Chapter 151B.^[1]
2. Is it legal for a landlord to prefer single tenants or adults only?
   No. Indicating preferences against families or for "adults only" is considered illegal discrimination based on familial status.
3. What should I do if I see a discriminatory rental ad?
   Save the ad (screenshot or print) and file a complaint with the Massachusetts Commission Against Discrimination (MCAD) or HUD.
4. Can landlords legally advertise "no pets"?
   Generally yes, but not if the applicant needs a service or support animal due to a disability. Refusing a service animal is disability discrimination.
5. Does Massachusetts protect against discrimination for sexual orientation or gender identity in housing ads?
   Yes. State law protects against discrimination based on sexual orientation and gender identity in all housing transactions, including rental advertising.^[1]

Key Takeaways for Massachusetts Renters

• It is illegal for rental ads to limit tenants based on race, family status, disability, income source, and other protected traits.
• If you see a potentially discriminatory ad, report it using the MCAD Intake Questionnaire or HUD complaint portal.
• All renters in Massachusetts are protected by broad state and federal fair housing laws.

Staying informed protects your housing rights and helps ensure fair treatment for all renters.

Need Help? Resources for Renters

• Massachusetts Commission Against Discrimination (MCAD) – File complaints, get guidance, and access forms.
• Massachusetts Fair Housing Law Overview
• Massachusetts Consumer Fair Housing Fact Sheet
• HUD Federal Fair Housing Complaint Portal
• Massachusetts General Laws Chapter 151B: Housing Discrimination

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1. Massachusetts General Laws Chapter 151B (Official state law – housing discrimination)
2. Federal Fair Housing Act (U.S. Department of Justice)

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