Illegal Rental Advertising Language in Louisiana: What Renters Should Know

In Louisiana, fair housing laws make it illegal for landlords and property managers to use discriminatory language in rental advertisements. Understanding what words and phrases are not allowed can help renters spot potential violations and ensure equal access to housing opportunities.

What Is Illegal in Rental Advertising?

The federal Fair Housing Act and Louisiana state law protect renters from discrimination. This means that when landlords advertise rental units—online, in print, or elsewhere—they cannot use language that discriminates against certain groups. The law applies to most housing, though there are a few exceptions (such as owner-occupied buildings with no more than four units).

Protected Characteristics in Louisiana

Rental ads in Louisiana may not express a preference, limitation, or discrimination based on:

  • Race or color
  • National origin
  • Religion
  • Sex (including gender identity and sexual orientation, per federal guidance)
  • Disability
  • Familial status (such as having children under 18)
  • Age (covered under some Louisiana statutes for certain types of housing)

Any direct or indirect statement in rental ads, like "no children," "Christian tenants only," or "English-speaking only," is illegal because it discriminates against a protected group.[1]

Examples of Illegal Language

  • No children
  • Ideal for singles
  • Christian community
  • Females only
  • Caucasian preferred
  • No wheelchair users

Even seemingly neutral phrases can be unlawful if they discourage people in protected classes from applying.

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What Can Be in Rental Ads?

Landlords can describe the property’s features and policies (like "no smoking" or "pet deposit required") as long as these do not exclude protected groups. Statements relating to accessibility (e.g., "wheelchair accessible") are allowed and can actually help renters with disabilities find housing.

If you see discriminatory language in a rental ad, save a copy or screenshot. This can be valuable evidence if you file a complaint.

How to Respond to Discriminatory Rental Ads

If you believe a rental ad violates fair housing laws, you have the right to file a complaint. In Louisiana, complaints are overseen by the Louisiana Department of Health – Office of State Civil Rights and the federal U.S. Department of Housing and Urban Development (HUD).

Relevant Official Forms

  • HUD Form 903 Online or Printable: This form is used to file a fair housing discrimination complaint with HUD.
    File a Housing Discrimination Complaint with HUD
    Example: If a renter sees an online ad that says "no children," they can complete and submit this form to start a federal investigation.
  • Louisiana Civil Rights Complaint Form: Used for state-level complaints for housing discrimination. Download the Civil Rights Complaint Form
    Example: A renter denied a showing after disclosing a disability can file this form with the Louisiana Department of Health.

Louisiana’s Residential Tenancy Tribunal

Louisiana does not have a state-wide tenant board. Housing discrimination complaints in Louisiana are primarily handled by:

Local city or parish fair housing offices may also assist renters.

Relevant Legislation

These laws prevent discriminatory statements, preferences, or restrictions in the advertising or rental of housing.

Frequently Asked Questions

  1. What should I do if I see a discriminatory rental ad in Louisiana?
    Save the ad and file a complaint with HUD or the Louisiana Office of State Civil Rights using the official forms.
  2. Are roommates exempt from advertising rules?
    If seeking a roommate in a shared living space where you also live, some exemptions may apply. However, discriminatory language could still create risk, so neutral wording is safest. Consult official fair housing guidance.
  3. Can landlords say "no pets" in Louisiana?
    Yes, as long as they make reasonable accommodations for service animals and assistance animals as required by law.
  4. Does "senior housing" advertising break the rules?
    Housing for older persons may legally limit residency to seniors, but this must comply with federal Housing for Older Persons Act (HOPA) guidelines.
  5. How long do I have to file a discrimination complaint?
    You generally have within one year of the violation to file with HUD. State deadlines may differ, so act quickly.

Need Help? Resources for Renters


  1. U.S. Department of Housing and Urban Development, Fair Housing Advertising guidance: Fair Housing Advertising Guidelines
  2. Louisiana Open Housing Law (RS 51:2606 et seq.): Read the Louisiana law
  3. Fair Housing Act (42 U.S.C. § 3604): Read Section 3604
  4. File a Fair Housing Complaint with HUD: HUD Official Site
Bob Jones
Bob Jones

Editor & Researcher, Tenant Rights USA

Bob writes and reviews tenant law content for various regions. They’re passionate about housing justice and simplifying legal protections for renters everywhere.