Illegal Rental Ad Language in California: What Landlords Can't Say

Searching for an apartment or rental home in California? Housing advertisements must follow strict anti-discrimination rules under California and federal law. Understanding what language is illegal in rental ads can help you avoid unfair treatment and take action if your rights are violated. This guide highlights the key rules every renter should know to spot and respond to discriminatory rental advertising.

Understanding Fair Housing Laws in California

California renters are protected from housing discrimination by both the federal Fair Housing Act and state-level laws under the California Fair Employment and Housing Act (FEHA). These laws prohibit landlords and property managers from advertising or acting in ways that discriminate based on certain protected characteristics.

What Discrimination Is Illegal in Rental Advertising?

It is illegal in California to use language in rental ads that directly or indirectly expresses a preference or limitation based on any of the following:

• Race or color
• National origin or ancestry
• Religion
• Sex, gender, sexual orientation, or gender identity
• Disability (physical or mental)
• Familial status (including presence of children)
• Marital status
• Source of income (such as Section 8 vouchers)
• Age (over 18)
• Genetic information or medical condition

Any language that indicates a preference for or against these groups in advertising is prohibited. This includes statements like "no children," "Christians only," "no Section 8," or "ideal for single professionals."

Examples of Illegal Rental Ad Language

• "Adults only" or "no kids"
• "No Section 8 vouchers"
• "Christian home" or "must speak English at home"
• "Perfect for single male"
• "No wheelchairs" or "must be able-bodied"

Even if not intentional, this type of language could violate fair housing laws. Instead, landlords should describe the property features, not the desired tenant.

Who Enforces Housing Ad Laws in California?

Enforcement is handled by the California Civil Rights Department (CRD) (formerly the Department of Fair Employment and Housing) and the U.S. Department of Housing and Urban Development (HUD). Renters can file complaints with either agency if they believe an ad violates the law.

The California Civil Rights Department's complaint process is the official way to seek investigation and enforcement in the state.

Relevant Legislation

• California Fair Employment and Housing Act (Government Code § 12955)
• Federal Fair Housing Act (42 U.S.C. §§ 3601-3619)

How to Report a Discriminatory Rental Advertisement

Renters can take action if they encounter an illegal housing ad. You can file a formal complaint online with the California Civil Rights Department.

• Form Name: Intake Form
• When & How Used: Complete this form if you want to report an ad (or any housing discrimination) to the state. You’ll be asked to provide details, evidence, and your contact info.
• File a Housing Discrimination Complaint (California CRD)

After you submit, CRD staff will review your information and may reach out for follow-up. Your complaint could trigger an investigation or mediation.

Frequently Asked Questions

1. What makes rental ad language illegal in California?
   Any language that expresses a preference, restriction, or limitation based on protected characteristics (such as race, religion, children, or source of income) is illegal in California rental advertisements.
2. Can a landlord say "No Section 8" in a California rental ad?
   No, it's illegal for a landlord to advertise "No Section 8" or otherwise deny applicants based on their source of income, including housing vouchers.
   
3. Where can I report a discriminatory rental ad in California?
   Discriminatory housing ads can be reported to the California Civil Rights Department using their official complaint process.
4. Are there exceptions for senior housing?
   Certain senior housing may be designated for those 55+ under specific legal exemptions, but this must comply with both state and federal fair housing laws.
5. Can an ad describe property features?
   Yes, ads can describe amenities (e.g., "upstairs unit," "near bus line") but cannot specify tenant characteristics related to protected groups.

Key Takeaways for California Renters

• Rental ads cannot show bias toward or against protected classes.
• If you see problematic language, you can file a complaint with the California Civil Rights Department.
• State law protects renters from discrimination—trust your rights and know how to act.

This awareness ensures you are better equipped to identify fair housing violations and take steps to secure safe, lawful housing.

Need Help? Resources for Renters

• California Civil Rights Department: File a Complaint or Learn More
• U.S. Department of Housing and Urban Development (HUD): File a Federal Housing Complaint
• State Bar of California: Free Legal Information for Renters
• California Department of Social Services: Emergency Housing Resources

---

1. California Fair Employment and Housing Act (Government Code § 12955): Official legislative text
2. California Civil Rights Department (CRD) complaint procedures: File or check housing discrimination complaints
3. Federal Fair Housing Act (42 U.S.C. §§ 3601-3619): Summary and enforcement

Categories

Renter Rights & Legal Protections Lease Agreements & Renewals Rent, Fees & Security Deposits Moving In: Inspections & Disclosures Moving Out & Ending a Lease Maintenance, Repairs & Habitability Health & Safety Standards Evictions & Lease Violations Roommates, Subletting & Shared Housing Discrimination & Fair Housing Laws Accessibility & Disability Accommodations Utilities, Services & Billing Affordable Housing & Rental Assistance Rent Control & Rent Stabilization Privacy Rights & Landlord Entry Security, Locks & Emergency Protections Dispute Resolution & Legal Aid Retaliation & Harassment Protections Mobile Home & Manufactured Housing Rights Special Housing Types & Situations